Carl's Jr.: Six Dollar Burger campaign
Rayna BaileyOVERVIEW
As Carl's Jr., one of the country's leading fast-food burger chains, prepared to celebrate its 60th anniversary in 2001, the brand was feeling the pains of an aging icon. Despite...
Carl's Jr.: Six Dollar Burger campaign
Prior to celebrating their 60th anniversary, Carl's Jr, one of the US’s leading fast-food burger chains, felt the pains of an aging icon.
