Cadbury Schweppes Americas Beverages: Go For Zero campaign
Kevin TeagueOVERVIEW
Royal Crown Company, which introduced Diet Rite in 1958, prided itself on being a pioneer of the soft-drink industry. Not only was Diet Rite the world's first diet carbonated soft drink (CSD), but it was also later the first CSD made with Splenda brand sweetener, a low-calorie sugar substitute extracted from sucrose. Diet Rite was purchased by Cadbury Schweppes Americas Beverages in 2000. Later that year a reformulated Diet Rite was released that had no carbohydrates, calories, caffeine, sugar, or sodium. The Coca-Cola Company's Diet Coke and PepsiCo, Inc.'s...