Burger King Corporation: Battle Of The Burgers campaign (1980s)

Grace Hawthorne

The "Battle of the Burgers" campaign was initiated in 1982 under the overall direction of Jeff Campbell, who was executive vice president of marketing and the chief marketing officer for Burger King Corporation.

Burger King Corporation: Battle Of The Burgers campaign

Grace Hawthorne

Overview

The "Battle of the Burgers" campaign was initiated in 1982 under the overall direction of Jeff Campbell, who was executive vice president of marketing and the chief marketing officer for Burger King Corporation. According to a company spokesman, "The campaign was created at a time when Burger King was not performing up to expectations in the highly competitive quick service restaurant marketplace," Campbell had created the "Aren't You Hungry?" campaign, but sales did not respond as hoped. The "Battle of the Burgers" was a subcampaign under the "Aren't You...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands