Bayer Corporation: Alka-Seltzer - I Can't Believe I Ate The Whole Thing campaign (1972)

Through the first few decades of television advertising in the United States, Alka-Seltzer commercials were distinguished by their consistent creativity and wit.

Bayer Corporation: Alka-Seltzer - I Can't Believe I Ate The Whole Thing Campaign

E. M. Shostak

Overview

Through the first few decades of television advertising in the United States, Alka-Seltzer commercials were distinguished by their consistent creativity and wit. The 1972 "I Can't Believe I Ate the Whole Thing" campaign, created by the Mew York City agency Wells, Rich, Greene, was firmly in what was by then an Alka-Seltzer tradition. It was funny, it featured a real-life character and situation, and it contained one of the catchiest phrases of the decade. The commercial earned several awards and as of the...

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