AT&T: Let Your Fingers Do The Walking campaign (1962)

In 1962, for the first coordinated nationwide Yellow Pages advertising campaign, AT&T turned to its advertising agency of nearly 30 years, Cunningham & Walsh, to create a fresh, memorable idea.

AT&T: Let Your Fingers Do The Walking campaign

Chris John Amorosino

Overview

In 1962, for the first coordinated nationwide Yellow Pages advertising campaign, AT&T turned to its advertising agency of nearly 30 years, Cunningham & Walsh, to create a fresh, memorable idea. On January 19, 1962, the "Let Your Fingers Do the Walking" campaign debuted on national television in a one-minute commercial on the Bell Telephone Hour.Regional and local campaigns followed closely. AT&T gave the campaign much of the credit for increasing Yellow Pages revenue to an all-time high in 1963. The campaign's slogan became one of the...

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