Archer Daniels Midland Company: Supermarket To The World campaign

Judson Knight

Archer Daniels Midland Company (ADM) is a vast enterprise, so big, in fact, that when it paid the federal government a $100 million penalty for price fixing in 1996, the expense hardly affected its bottom line.

Archer Daniels Midland Company: Supermarket To The World campaign

Judson Knight

Overview

Archer Daniels Midland Company (ADM) is a vast enterprise, so big, in fact, that when it paid the federal government a $100 million penalty for price fixing in 1996, the expense hardly affected its bottom line. But despite the size of the company and its ubiquitous products, which range from high-fructose sweeteners to soybeans, ADM is virtually invisible to the American public. It has a limited role in direct retail marketing, selling the bulk of its products to manufacturers of foodstuffs such as soft drink makers that use...

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