Apple Computer, Inc.: What's On Your Powerbook? campaign (1993-1996)

Apple Computer, Inc., launched a television and print advertising campaign in 1993 to drive sales for its recently released portable computer, the PowerBook.

Apple Computer, Inc.: What's On Your Powerbook? campaign

Rebecca Stanfel

Overview

Apple Computer, Inc., launched a television and print advertising campaign in 1993 to drive sales for its recently released portable computer, the PowerBook. The ads...

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