Anheuser-Busch Companies, Inc.: Whassup?! campaign

In 1999, Anheuser-Busch had the two best-selling beers in the U.S. and more than double the market share of any competitor.

Anheuser-Busch Companies, Inc.: Whassup?! campaign

Mark Lane

OVERVIEW

In December 1999 Anheuser-Busch Companies, Inc., had the two best-selling beers in the United States and more than double the market share of any competitor. Despite a decade-long decline...