Anheuser-Busch Companies: Spuds Mackenzie campaign
William D. BaueOverview
Anheuser-Busch Companies, Inc., introduced its most effective—and most controversial—"spokesman" to national television audiences during the fourth quarter...
Anheuser-Busch Companies: Spuds Mackenzie campaign (1986-1989)
Anheuser-Busch Companies, Inc., introduced its most effective—and most controversial—"spokesman" to national television audiences during the fourth quarter of the 1987 Super Bowl, when Spuds MacKenzie, a bull terrier with one black eye, began touting Bud Light.
