Anheuser-Busch Companies: Bud Bowl campaign (1989)

In January 1989 Anheuser-Busch, introduced "Bud Bowl," a sequence of spots featuring a mock football game played by cans and bottles of Budweiser and Bud Light.

Anheuser-Busch Companies: Bud Bowl campaign

Robert Schnakenberg

Overview

In January 1989 Anheuser-Busch, introduced "Bud Bowl," a sequence of spots featuring a mock football game played by cans and bottles of Budweiser and Bud Light. The commercials aired during each of the four quarters of the Super Bowl, the National Football League championship game. The "Bud Bowl" campaign became a hallmark of Anheuser-Busch advertising, with new spots created for each successive Super Bowl.

Historical Context

In 1860 Eberhard Anheuser, a successful St. Louis businessman, financed a loan for a struggling local brewery and later bought up the interests of the minority...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands