American Broadcasting Company Television Network, Inc.: A Beatles C campaign
Judson KnightOverview
The reintroduction of the rock music group the Beatles to the U.S. market by ABC-TV and Capitol Records in 1995, 31 years after the group first arrived in the United States, was called Beatlemania II or even the Second Coming by some observers. For three nights in November 1995, ABC broadcast installments of The Beatles Anthology,a six-hour documentary series containing rare footage and extensive interviews with surviving group members. The broadcast included the world premiere of two songs, the first release by the Beatles in...