Emerging Industry Overview: Specialty Coffee
Industry Snapshot
Contrary to popular belief, coffee did not originate in Brazil or Columbia; rather, it originated in Ethiopia. In the early 2000s, it was the world's second most traded commodity after oil. Specialty coffee has been defined as "a coffee that has no defects and has a distinctive flavor in the cup." The premium variety is Arabica coffee, which accounts for 70 percent of the world's coffee production. Specialty coffee remains one of the fastest-growing food service markets globally, due to the explosion of cafées and gourmet coffee retailers.
Organization and Structure
After growing...