New Food Products (Emerging Industry Overview)

This paper provides an overview of the new food products industry, primarily in the United States. This industry includes convenience foods, functional foods and nutraceuticals, organic and genetically modified foods.

Emerging Industry Overview: New Food Products

Industry Snapshot

The cozy scene of families gathered around the table each evening to share a home-cooked, made-from-scratch meal has been vanishing from the American dining horizon for some time. The reality of meal preparation is in flux. At the end of the twentieth century, almost one half of all U.S. food expenditures went for meals prepared outside the home and only one third of meals included at least one dish made the old-fashioned way. Americans don't want to invest more than 15 minutes in preparing their food, according to a Food Marketing Institute...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands