Cookies and Crackers (American Industry Overview)

This paper provides an overview of the cookies and crackers industry in the United States. It gives a snapshot summary of the industry, with additional sections on its development, organisation and structure, current conditions and leading companies.

American Industry Overview: Cookies and Crackers

This category includes establishments primarily engaged in manufacturing fresh cookies, crackers, pretzels, and similar "dry" bakery products. Secondary products that are part of this industry include biscuits, graham crackers, saltines, cracker meal and crumbs, cracker sandwiches made from crackers, wafers, and ice cream cones and cups.

Industry Snapshot

The U.S. cookie and cracker manufacturing industry was worth about $10 billion in 2010, according to a Research and Markets report. About half of the revenue came from cookies and half from crackers. In the major bakery companies, the cookies and crackers segment of business often...

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