Gala: Cultural Activation - Why Just A Clean Home? Gala, the household cleaning brand, encouraged people to shift to using the Gala brand of cleaning implements in India through a partnership with a popular radio station. Sundries India Campaign video: Gala – Cultural Activation - Why Just A Clean Home?Read the full campaign case studyCreditsMedia agency: Initiative BangaloreCommunications Director:Vasantha Krishnamurthy...