Gala: Cultural Activation - Why Just A Clean Home?

Gala, the household cleaning brand, encouraged people to shift to using the Gala brand of cleaning implements in India through a partnership with a popular radio station.

Campaign video: Gala – Cultural Activation - Why Just A Clean Home?

Read the full campaign case study

Credits

Media agency: Initiative BangaloreCommunications Director:Vasantha Krishnamurthy...