Gala Casinos - Against the odds

In January 2001 Gala Group Limited acquired the estate of Ladbroke casinos. Gala's aim was to open up and reinvigorate the casino industry.
Agency: Frame Cunningham Author:  Alan Frame

Gala Casinos

Against the odds

Introduction

This paper will show how creative planning and a dogged belief in the power of advertising allowed for unprecedented executions and results in a restricted and...