Gala Casinos - Against the odds

Alan Frame

In January 2001 Gala Group Limited acquired the estate of Ladbroke casinos. Gala's aim was to open up and reinvigorate the casino industry.

Lotteries, casinos, gambling
United Kingdom

Agency: Frame Cunningham

Author: Alan Frame

Gala Casinos

Against the odds

Introduction

This paper will show how creative planning and a dogged belief in the power of advertising allowed for unprecedented executions and results in a restricted and...

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