Gala Bingo: Playing the long game

Gala Bingo, an online bingo brand, increased ROI and awareness in the UK by launching a multi-year TV sponsorship deal to reach a more diverse audience.

Campaign details

Brand: Gala Bingo Advertiser: GVC Entrant: the7stars Principal authors: Chris Gilfoy, the7stars; Billy Ryan, the7stars Contributing authors: Lydia Mulkeen, Tom Carter, and Jonathan Rees, the7stars;

Executive summary

2015 was a make or break

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands