Gala Bingo Clubs

This paper explains how bingo was saddled with a 'music hall' image and an ageing customer base. Research showed that attitudes could be divided into four distinct types ranging from habitually players to those who were completely prejudiced.
Agency: J Walter Thompson ManchesterAuthor: Not credited
 

 Area Awards 1997 WINNER: RETAIL CAMPAIGN

Bass Leisure: Gala Bingo Clubs

Introduction

Gambling used to be an activity you kept to yourself, kept quiet from the neighbours. A clandestine activity....