Gaining synergy through multi-method research – a Nokia Trends case study
Iván Casas and Gonzalo PeñaeCMetrics Inc, United States
Calixto Pérez-GalánNokia Latin America, México
INTRODUCTION
The organization and sponsorship of...
Gaining synergy through multi-method research - a Nokia Trends case study
This paper analyzes the combination of online panel surveys and face to face (using mobile devices) fieldwork methodologies.
