Gaining insight into characteristics of online audiences with a new approach

Online businesses possess high volumes of web traffic and transaction data. Often valuable data regarding visitor opinions and attitudes towards the service and the website itself are also available by means of online surveys.

Gaining Insight Into Characteristics Of Online Audiences With A New Approach

Waldek Jaronski Ph.D. student, Limburg University; MINEvision, Belgium.Josee BloemerProfessor of Marketing, Marketing Research Group and MBA Director; Limburg University; MINEvision,...