G42 Healthcare: 50% Is Not Enough – boosting vaccine confidence in the UAE

G42 Healthcare, a health-tech company, launched a campaign in the UAE to educate the public on the COVID-19 vaccine, increase vaccination rates and establish the company as a trusted health tech company.

Summary

Following the UAE Government's approval of the COVID-19 vaccine, the immediate challenge was to boost vaccine confidence in communities and counter public cynicism. For the campaign to be a success, it required concerted efforts across different...