G42 Healthcare: 50% Is Not Enough – boosting vaccine confidence in the UAE

G42 Healthcare, a health-tech company, launched a campaign in the UAE to educate the public on the COVID-19 vaccine, increase vaccination rates and establish the company as a trusted health tech company.

Summary

Following the UAE Government's approval of the COVID-19 vaccine, the immediate challenge was to boost vaccine confidence in communities and counter public cynicism. For the campaign to be a success, it required concerted efforts across different stakeholder groups and clear communication strategies for target audiences.

To support the UAE's objective as a COVID-free nation, APCO with G42 Healthcare, designed a powerful public health campaign that has made the country the most vaccinated nation in the world today, with more than 90% of the population fully vaccinated. Meanwhile, the UAE tops Bloomberg's Covid Resilience Ranking, proving its success...

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