Fybogel - Fresh Fybothinking encourages everyone to keep an open mind

This case study relates the success of a campaign for Fybogel, a 30 year old brand manufactured by Reckitt Benckiser Healthcare, prescribed for a variety of fibre-related conditions, such as constipation.
Agency: Cheetham Bell JWT

Fybogel - Fresh Fybothinking Encourages Everyone to Keep an Open Mind

INTRODUCTION

Fybogel is a 30 year old brand, manufactured by Reckitt Benckiser Healthcare and is prescribed for a variety of fibre-related conditions, such as...