Your invitation to a more holistic, future facing and actionable view of global consumers

This paper examines the likely characteristics of the post-recession "recovery consumer". It argues that two commonly held constrasting views - a return to high consumption or a new era of frugality - are both likely to be false.
Instead, reporting topline global research findings, it suggests an age in which consumers balance their decisions and behaviour with consequence and risk. This includes a diminished view of money as a measure of success, although still an interest in new products....

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