Y Reports - Women in the Financial Marketplace

This 2006 report includes insights and data on U.S. women and financial services.

Y Reports - Women in the Financial Marketplace

YANKELOVICH MONITOR

4,354 adults surveyed in 2005

  • In-home, in-person interviews

  • Phone interviews with web or mail follow-up surveys

  • Web panel interviews with online follow-up surveys

Nationally representative, age 16+

Base size for analysis of women under age 55: 1543

“Index vs. Total” throughout the presentation refers to the index of responses by women under age 55 by the responses of the total population within MONITOR

THE MARKET

74.9 million women 18–551

Annual median household income for women under 55: $52,100

Responsibility for household investment and savings decisions:

  • 74% of women under...

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