Y Reports - New Health Horizons, A New Look at 50-65's
METHODOLOGY AND APPROACH
MONITOR 2005/2006 Methodology:
Nationally projectable (all 50 states!)
Three recruiting methodologies – door-to-door, RDD, web
In this analysis, we compare the 50–65 consumer target to those consumers age 66 and older and those 40–49.
In a few instances, we show how the attitudes of 50–65 year-olds have changed
This gives a sense of how needs are shifting as more Baby Boomers populate this segment
A FORMIDABLE “OLDER” MARKET
3/4 OF THE 50–65S: BABY BOOMERS
A QUICK LOOK AT GENERATIONS
Why Cohart Matters...