Y Reports - Key Consumer Value Shifts, 2001-2005
BACKGROUND AND OBJECTIVES
Yankelovich has developed a brief perspective on the most critical values shifts that have taken place in America in the last five years.
In addition to understanding the values shifts at an aggregate level, we identify whether particular generations of consumers are driving the values shift, or whether the shifts appear to cut across all age segments in the country.
Yankelovich has prepared data and insights on six critical values shifts that we have uncovered from our annual MONITOR survey of American consumers.
Each values shift is discussed in...