Y Reports - Generations: The Scoop on Boomers, Xers and Echoes

This report provides a quick look at key mindsets and characteristics of the three largest American generations: Baby Boomers ("Boomers"), Generation Xers ("Gen Xers" or "Xers") and Echo Boomers ("Echoes").

Y Reports - Generations: The Scoop on Boomers, Xers and Echoes

METHODOLOGY

The generational analysis in this report is based on data from the annual yankelovich MONITOR®survey, the premier study of consumer values, attitudes and lifestyles in America. yankelovich, credited with coining the term “Baby Boomers” in the 1970s, pioneered the concept of generational marketing. Since 1971, our MONITOR study has identified and tracked generational perspectives and their impact on society at large and business in particular.

Unless otherwise noted, the data in this report are from the yankelovich MONITOR 2007/2008 study, which was conducted among a nationally representative sample...

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