Y Reports - 12 Things About Moms

This report contains headline insights and data about U.S. mothers concerning parenting, technology, the economy and other areas.

Y Reports - 12 Things About Moms


This report started out as one of our “10 Things” reports, but we quickly realized that just as Mom's to-do list is pretty long, the list of things that marketers need to know about today's Mom is long, too. As a result, this report makes a special concession in providing an overview of moms as “12 Things.” The report leverages insights from the Yankelovich MONITOR® (and all data are from MONITOR unless otherwise noted), the Yankelovich MONITOR Multicultural Marketing Study*(AAMS) and external primary and secondary sources....

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