Water Cooler Monday: Who Did You Celebrate (or Commiserate) with Yesterday?

The article provides an analysis of the wider marketing lessons that can be drawn from the Super Bowl festivities.

Water Cooler Monday: Who Did You Celebrate (or Commiserate) with Yesterday?

Few other events in American life bring people together more than the Super Bowl. An estimated 167 million adults in the United States were expected to tune in to last night's festivities(1), and more than three-fifths planned to watch it with friends and family(2). This week's MONITOR Minute explores the unique appeal of the Super Bowl and how, amid these uncertain times, consumers cherish opportunities to put aside their troubles and differences to celebrate together.


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