Using sustainability and tuning in to cultural frequencies

Issue Seven of FutureProof, the Futures Company’s briefing on strategic and consumer issues, examines sustainable disruption and strategic sustainability.
The first article argues that ethical and sustainability issues can create differentiation and disrupt categories and markets through offering consumers different levels of choice. The second outlines the vital role sustainable strategy has in the global economy. An article on leading edge consumers defines them as a challenging, creative force and urges brands to engage them and find ways to integrate real life and the digital world....

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