The Yankelovich Economic Edge POV:Looking Up

This Monitor Minute examines the marketing implications of an edition of “Looking Up” an economics-driven newsletter produced by Yankelovich in the US.

The Yankelovich Economic Edge POV:Looking Up

This week's MONITOR Minute excerpts the most recent issue of our “Looking Up” newsletter, which explains marketing implications of recent economic news. This weekly newsletter, written by J. Walker Smith, Ph.D., president of the Yankelovich MONITOR, tells marketers how to find success in a down economy. “Looking Up” is just one element of The Futures Company's new “Economic Edge,” a multifaceted suite of products designed to help marketers find the opportunities in today's challenging marketplace. You can purchase the entire suite or a one-year subscription to the newsletter. For more details about Economic Edge,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands