The Anxiously Employed: On Edge and Looking for Control

This article discusses how marketers can reach the Anxiously Employed: U.S. consumers who, while still in a job, are concerned about rising unemployment.

The Anxiously Employed: On Edge and Looking for Control

It is clear by now that we are in the midst of a “jobs crisis”(1)—13.2 million Americans are unemployed, which at 8.5% represents the worst unemployment rate since 1983, with no real end in sight.(2)Even for those Americans who are still employed, the percent who are worried about the safety of their jobs has risen considerably over the past year. This anxiety is having profound effects on these consumers' financial attitudes and spending behaviors. This week's MONITOR Minute takes a closer look at consumers who are employed...

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