Spanish-Orientated Hispanics: Healthy Food Still a Priority

This article advises marketers how to capitalise on the willingness of Spanish-speaking U.S. immigrants to spend extra on healthy foods.

Spanish-Orientated Hispanics: Healthy Food Still a Priority

From cutting coupons to cutting items from the list, grocery purchases are coming under scrutiny as most consumers adapt their shopping strategies to stretch their dollars further. This week's MONITOR Minute examines how Spanish-oriented, or less-acculturated, Hispanics are less willing than other consumers to trade down when it comes to the healthiness of their food purchases.


While many considerations factor into food-purchase decisions, these days price has taken on even greater importance among many segments of the population. But, while many consumers are willing to make trade-offs...

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