No Compromise: African American Moms and Marketplace Trade-Offs

This brief article uses survey data to looks at African-American mothers' purchasing habits and sentiments during recession.

No Compromise: African American Moms and Marketplace Trade-Offs

Moms have always worn many hats—from nurturer to breadwinner to built-in play date to household manager extraordinaire. And while each role comes with associated joys and stresses, it is the role of household gatekeeper that has become increasingly complicated in light of the shaky economy. Nearly all moms are learning and adopting new ways to deal with current financial pressures, but the trade-offs and strategies they are willing to use in the marketplace vary greatly. This week's MONITOR Minute takes a look at African-American moms' commitment to staying engaged with the marketplace...

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