New rules for retail
Andrew Curry
In our report on The Future Shopper, The Futures Company collaborated with Kantar Retail to tell the story of how shoppers, and shopping, are changing. This story is about how trends in economics, technology, society and values are combining to create a new shopper landscape. Together, these are creating new rules for retail.
The first headline change we see is the shift from 'e-commerce' (as in 'electronic') to 'everywhere-commerce: the digital device becomes an integral part of the shopper journey and the purchase and post-purchase decision process.
Secondly, in richer markets, the...