Navigating the Grocery Aisle: A Preview from the Dollars & Consumer Sense 2009 Grocery Syndicate Study

The Yankelovich Dollars & Consumer Sense 2009 Grocery Syndicate study, conducted in May 2009 among grocery shoppers, shows that there are still harsh economic realities facing consumers: 50% have either high or severe economic anxiety(1), and 76% feel that things are going poorly or very poorly in the country today.

Navigating the Grocery Aisle: A Preview from the Dollars & Consumer Sense 2009 Grocery Syndicate Study

The Yankelovich Dollars & Consumer Sense 2009 Grocery Syndicate study, conducted in May 2009 (among those with primary or shared responsibility for grocery purchases in their household—referred to as “grocery shoppers” throughout this document), shows that there are still harsh economic realities facing consumers: 50% have either high or severe economic anxiety(1), and 76% feel that things are going poorly or very poorly in the country today. This week's MONITOR Minute introduces the conceptual framework explored in-depth in the Grocery...

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