Natural Feels Right

This Yankelovich report argues that demand for natural/organic products remains strong, despite the recession.

Natural Feels Right

If you were one of the 53,000 attendees at last month's Natural Products Expo West trade show (the highest attendance to date), you may have said to yourself, upon seeing the plethora of new products, “What recession?”(1) The outlook for natural products remains healthy despite the economy—in fact, double-digit growth is expected to continue at a rate of 13.2% annually for the natural personal-care market, pushing the market to $11.7 billion worldwide by 2013. (2)This week's MONITOR Minute takes a closer look at the growing desire for “natural” as both a product attribute...

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