Making the Hard Sell

This brief study looks at data and trends in U.S. consumer attitudes towards spending during the slump of late 2008.

Making the Hard Sell

For reasons ranging from October's stock-market shock to upcoming New Year's resolutions, many consumers are making new attempts to rein in consumption habits and patterns that may no longer fit the direction they want for their lives. While being an early adopter may have been a status symbol in the past for some consumers, we are now likely to find bragging rights shifting to those who have held outfor a purchase or an upgrade. Consumers' hesitancy to commit to new purchases can be seen in the rise of retail returns this year. According to...

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