Looking Up - Taking the Good News with the Bad

This May 2009 article discusses the tough times endured by print media in the recession. The irony that the economic downturn is the cause of the recent cutbacks in newspapers and news magazines, but at the same time is one of the biggest stories they can report on.

Looking Up – Taking the Good News with the Bad

J.Walker SmithYankelovich MONITOR®

Here's a sign of the times. In the midst of the biggest business and economic story in 80 years, Condé Nast announced last week that it was shutting downPortfolio magazine, the business magazine it launched in 2007 with a $100 million investment. There is no shortage of news, just advertising.

Despite success in attracting a solid, high-end circulation of 450,000, Portfoliohas been struggling to turn the corner on its business model. It had already announced that it was going from 12...

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