Looking Up – Putting People to Work
J.Walker SmithYankelovich MONITOR®
This recession is like no other, particularly in terms of unemployment. Even as the news about job losses is getting better, the depth and severity of job losses is getting worse—and not just worse than prior months, but worse than prior recessions.
Marketers who respond to the challenges of this recession in the same old ways are ignoring the fact that this recession is the not the same old downturn. It is much worse. It requires unique responses to meet its unique challenges.
In particular, this is not a...