Looking Up - Pulling Together to Get It Together

The economic turmoil in the U.S. has led to a greater "communal interconnectedness" in the marketplace, according to this article.

Looking Up – Pulling Together to Get It Together

Federal initiatives to stabilize the economy are now fully under way. Yet nobody seems to like them. Marketers should, though. Many promising opportunities are embedded within these initiatives.

President Obama signed the $787 billion American Recovery and Reinvestment Act into law last Tuesday and the next day announced the outlines of his plan to help hard-pressed home owners avoid foreclosure. This followed the prior week's press conference and congressional testimony by Treasury Secretary Timothy Geithner to lay out his plan to rescue the banking system.

Critics assailed the recovery plan as...

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