Looking Up - Less Doesn't Mean Less

In this February 2009 report, the recession-hit U.S. economy is seen as showing a "spark of life", which in turn suggests that corporate marketing investments will not go "unrewarded".

Looking Up – Less Doesn't Mean Less

J.Walker SmithYankelovich MONITOR®

As the economy looks to find a bottom, the bad news continues, but by and large the bad news is looking better.

Last Friday, the Commerce Department issued a revised estimate of first-quarter GDP. Instead of the initial estimate of a 6.1 percent annualized decline (see the May 5, 2009, Looking Up),the revised estimate is a 5.7 percent decline. This news is even more encouraging because it is due to a broad range of several factors, not just one isolated factor: slower-than-expected liquidation...

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