Looking Up – Getting the Most From Less
J.Walker SmithYankelovich MONITOR®
The economy is picking up again. And that's good. Unfortunately, though, just not good enough.
As noted in our recently released white paper, A Darwinian Gale: The Recovery Consumer Marketplace in the Era of Consequences,marketers must plan for a smaller economy ahead. Whatever the shape or strength of the recovery, the size of the economy is going to be smaller. Growth is not a measure of size, only a measure of change. Forecasted growth is positive, just not sufficiently positive to restore the economy to...