High Anxiety

This MONITOR Minute takes a look at the specific areas of U.S. consumers’ financial concern and offers ways in which marketers can help ease this.

High Anxiety

As consumers continue to feel the economic vice squeezing their personal bank accounts, they expect marketers to provide relief. Since the release of the Yankelovich Dollars & Consumer Sense study in January—which measures consumers' degree of economic anxiety and the areas in which they are willing to make trade-offs, given their degree of concern—we've updated our measures of current consumer anxiety and explored the drivers of consumer concerns. This week's MONITOR Minute takes a look at the specific areas of consumer financial concern and offers ways in which marketers can help ease consumers' pain.

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