Health - More than Talk Required:Findings from the 2009 Health & Wellness Segmentation Study

This brief article uses survey data from Yankelovich's 2009 Health & Wellness Segmentation Study to take a topline look at consumers’ attitudes to health and how marketers and stakeholders can drive meaningful change.

Health – More than Talk Required: Findings from the 2009 Health & Wellness Segmentation Study

Americans today are consuming more health information than ever before—some of it misleading, much of it on target. Yet this influx of information has failed to lead to dramatic improvements in health outcomes. There still remains a significant gap between what we know and what we do. Amid the push for government health reform and actionable solutions for companies and consumers, the time has come for the age of personal health accountability. This week's MONITOR Minute uses findings from our soon-to-be-released 2009...

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