Going Green 2

This presentation discusses the results of Yankelovich's Going Green survey for 2008. The data suggest that concern about the environment among U.S.

Going Green 2


The Yankelovich Going Green 2 (GG2) report is a comprehensive examination of consumer attitudes about green issues and lifestyle choices. GG2 follows up on a number of issues first examined in the first Yankelovich Going Green report (GG1), which was released in July 2007. GG2 also provides a pioneering look at a number of additional green topics and marketing matters.

The GG2 report is divided into a number of in-depth, stand-alone sections:

  • Section 1: 2007-to-2008 Changes in Key Green Attitudes and Behaviors

  • Overview:Current consumer attitudes and behaviors...

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