This article shares insights from Future Company's Global MONITOR, a quantitative research service provides businesses with insight on brand repositioning and general planning, in the context of the recession.
Generally, there is a new uncertainty among consumers as to what the future holds, although precise trends differ across the world. Consumers have scaled back spending, based mainly on future uncertainty over finances. The nature (and extent) of this retrenchment of consumer attitudes in different nations depends on several factors, including the severity of the recession and levels of consumer debt. Social responsibility and relationships have been foregrounded, thanks to the downturn. Loyalty for famous brands is notably higher in developing countries. Style and design of a product is less important for richer nations. Globally, consumers are open to innovation,...

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