Getting to Next - The Psychology of Influence

This 2007 Yankelovich MONITOR paper states that currently, the most important and influential premise that consumers bring to their interactions with world around them, in general, and the marketplace in particular, is the psychology of influence.

Getting to Next - The Psychology of Influence

David M. Bersoff, Ph.D.SVP Monitor Operations

The Psychology of Influence: A consumer expectation, growing in strength and prevalence, that given the current trajectory of advances in science, technology, and medicine, and increases in consumer empowerment, almost everything will eventually be susceptible to Self-Invention and personal influence.


  • A fundamental premise regarding their world that will have a profound influence on consumers' marketplace expectations and aspirations in the foreseeable future

  • A basic element of consumer psychology today that is a rich spawning ground for major social and marketplace trends...

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