Generation X

This presentation discusses the increasing "family focus" of Generation X in the US, as members have children of their own.
The savvy, diverse and entrepreneurial generation will bring a sense of "fun and disbelief" to their middle age. They are less likely than baby boomers to be married and more likely to be cohabiting. They are more likely to dwell in cities. They are more individualistic - less likely than boomers to believe it important to "fit in". Media consumption is different, with video playback/DVR usage more common among Xers. Marketers are advised to avoid over-promising to this "hype-sensitive" generation and to fuel their "self-inventive streak"....

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