This brief study includes data from a Yankelovich report into green attitudes among U.S. consumers.


Many Americans are enjoying some relief at the pump as gas prices have retreated from north of four dollars. But will these prices bring consumers back to their old driving-happy ways? Time will tell, but Dallas mass-transit ridership reportedly increased in September, up still further from the gas-related growth this summer.(1)As many consumers pursue new habits such as using mass transportation, they will perhaps discover new benefits from those new practices (e.g., reading a book or newspaper while commuting). To assess the potential of consumers reverting back to their old ways, the Yankelovich MONITOR Perspective,...

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